A Site's Entire Ad Mess Traced Back to One Unmodified Script Tag
Ad placements on this site had started looking wrong — not broken, just not deliberate: spots that clearly weren't ones I remembered choosing. My first assumption was that some old ad unit had been dropped into a template years ago and half-forgotten, so I went looking for it in the theme. There's exactly one ad-related line in the entire theme, and it isn't a placement at all: